Shopping Centres
Point of sale equipment suitable for a shopping centre
A Large Variety of Products Suitable for Shopping Centres
Within the shopping centre or shopping mall, you want to provide a unique shopping experience to your customers with store branding and clear directional signage. You want to attract more people to your shopping centre and encourage them to spend a longer time browsing the stores. Your shopping centre may have facilities from shopping to eateries, therefore, make sure you clearly have the materials to advertise this. At VKF Renzel, we have a variety of point of sale equipment for you to choose from.Signage to Display Directions
As your shopping centre is a large public place, it is essential to ensure there is clear signage throughout. Shoppers want to have a pain-free experience, especially during busier seasonal times. At VKF Renzel, we offer many POS products that can be utilised to offer Clear Signposting."Madrid" Ceiling Hanger
The most popular way to display clearly visible directions is via ceiling suspensions. We have a large range of Ceiling Hooks suitable for your ceiling poster weight, size and material. Our ceiling hanger “Madrid” includes steel cable and eyelets for fixing and offers a double-sided usable area to display various information. Easily display store names to direct your shoppers to the right location.Another recommended way to display directions within your shopping centre is by implementing information columns. We offer a variety of information columns to help inform your shoppers where they need to be heading. Information columns can be utilised in many ways to not only display directions, but also any promotional materials you may deem suitable for your shopping centre, such as an upcoming event. Our info column “Ellipse Removeable Medium” is an elliptical info column with poster clamps, with advertising space for four posters in A1 formats. There is a quick and easy exchange of inserts, useful for if any new shops enter your shopping centre.
Digital Displays
Shopping centres have a high footfall, with a range of customers who are looking for different things. It is important to ensure that advertisements around your shopping centre are suitable for the different types of customers. We recommend the inclusion of Digital Displays inside your shopping centres. The use of such digital displays is seen as a fundamental element within your shopping centre to encourage shoppers' behaviours and for illuminating specific brands and promotions. Digital stands are also a great way for your shoppers to interact with the navigation of your venue; some digital displays are touchscreen and so allow you to display your shopping centre map where customers can search to see the location of different shops.
Information Desks
Many shopping centres have an information desk or customer services area. Poster Stands are a great way to improve visual communication. We recommend our “Stretch Frame Display Straight”. Also utilise barrier stands to ensure that if there is a queue of people, they can stand and wait patiently in an orderly manner.
