Sales Promotion in the Food Retail Trade
In food retail, point of sale displays plays an important role. The point of sale is the place where the customer decides on whether they should buy a certain product, or where the purchase of the customer takes place. Typical areas are shelves, checkout areas or near a counter. To promote sales in these locations, products must be displayed in a promotional and convincing manner. This guide will give VKF Renzel's top tips on how to use point of sale to increase sales.
What is Important for Sales Promotion in the Food Retail Sector?
In a food retail store, there are endless places whereby you can implement point of sale techniques, we discuss just a few of the key POS systems you should not be missing out on.
Shelf Management
Shelving is not only a great way to create convenience but also a great way of making sure your store is tidy and organised. Here at VKF Renzel, we offer many products that can help your shelf displays stay organised and tidy, making it easier for customers to pick up the products they need.
Firstly, Shelf edge strips. Scanner profiles display the prices to the customer and overall, give the shelves a professional finish. Just simply select the correct profile for your type of shelving and select the required length needed and we will do the rest. We have shelf strips for metal shelves, plastic shelves, wooden shelves and glass shelves. In our accessories range, you will also find the Coloured Insert Strips for your shelf edge ticket strip.
You don’t want empty shelves or products stuck at the back. To avoid this make use of our stock pusher systems. Additionally, shelf stock pushers will also reduce time spent facing up products on the shelves. Available in various lengths and pusher strengths, these stock pushers are capable of moving a lightweight packet to a can of pop.
In addition to stock pushers, we also recommend the use of shelf dividers. Shelf dividers are an incredibly useful organisational tool for shelves, keeping them tidy and ensuring that products are separate from one another. One of the great things about our shelf dividers is that the vast majority of them come with multiple breakpoints, you can snap the dividers at any of the breakpoints to shorten them to the length you need.
Finally, promotional sign holders are the finishing touch to make your shelves stand out with eye-catching signs. Use our shelf stoppers &shelf wobblers as a special eye-catcher at the point of sale. The shelf stoppers help to liven up your shelving, draw attention directly to a product and thus highlight it from the crowd. You can also have many shelf wobblers individually printed on.
You don’t want empty shelves or products stuck at the back. To avoid this make use of our stock pusher systems. Additionally, shelf stock pushers will also reduce time spent facing up products on the shelves. Available in various lengths and pusher strengths, these stock pushers are capable of moving a lightweight packet to a can of pop.
In addition to stock pushers, we also recommend the use of shelf dividers. Shelf dividers are an incredibly useful organisational tool for shelves, keeping them tidy and ensuring that products are separate from one another. One of the great things about our shelf dividers is that the vast majority of them come with multiple breakpoints, you can snap the dividers at any of the breakpoints to shorten them to the length you need.
Finally, promotional sign holders are the finishing touch to make your shelves stand out with eye-catching signs. Use our shelf stoppers &shelf wobblers as a special eye-catcher at the point of sale. The shelf stoppers help to liven up your shelving, draw attention directly to a product and thus highlight it from the crowd. You can also have many shelf wobblers individually printed on.
Product Displays
There are many ways that you can display your products in your Food retail stores.
Pegwall Displays are easy to manage with the simple fixing of hooks and pegboard shelves. These displays are suitable to hold unstable packaging such as bagged products. Products such as bagged sweets can be displayed near the checkouts to increase spontaneous purchases. Who can resist a nice bag of sweets hanging up?
Dump bins are also great for product placement. Items on promotion can be demonstrated to customers using dump bins. Showing them the products that are on sale and they can’t miss out on. Dump bins can be placed wherever you deem suitable! Just make sure that you do not make your store look overcrowded.
Do you offer fresh produce? Our Wicker Display baskets are ideal for fresh bread and fruit, giving your products an organic feeling to the presentation of goods. Our range of wicker baskets also provides easy access to pick up your products.
View our full range of displaying your products in a retail environment
Shopping Baskets
Shopping baskets are a key POS product that should not be overlooked. They are one of our best-selling products, which means they definitely do the job, especially at our affordable prices! Our large range of baskets ensures there is one suitable for your store.We offer the choice of colour and the choice of one or two handles. We even have different capacity sizes. The bigger the shopping basket the more inclined your customers will be to fill it with your products.
Make sure that your basket is suitable for the products in your store. Roller baskets provide comfort and ease as customers do not need to physically carry their goods. Roller Basket “Big” is great for heavier goods.
Summary of the Benefits of Sales Promotion in the Food Retail Sector
- Appealing product presentation
- Proper product placement
- Striking, eye-catching displays
- Ordered and uniform structure
- Inviting ambience
Our POS Solutions for the Food Retail Trade
Individual POS Displays for Supermarkets
As a manufacturer of many sales promotion products, we'll produce your individual POS displays with an unmistakably recognisable effect.Quality – Made in the UK
We produce a large number of our goods within the UK
High-Quality Materials
We value quality
Innovative Technology
We use the latest machinery and proven techniques