How To Guarantee Sales With Your POS Display
If you own a store then you should already be aware of what point of sale displays (POS) are. You should also be taking full advantage of what they can offer you in terms of sales. There is no denying that when you take the time to optimise your POS displays, they are perfect at grabbing potential customers attention and encouraging them to impulse buy.To help any store owners and visual merchandisers that are looking to get the most out of their POS display stands, VKF Renzel has put together a list of tips to help you guarantee sales from your point of sale stands alone. Keep reading today to ensure you’re giving yourself the best possible chance of increasing your profit.
Choose the right stock for your display
Whenever you are putting together a display stand, you need to think carefully about your customers and their needs along with your stock and what it offers people. There is no point in putting a specific niche product on your POS display if it isn’t relevant to the majority of your customers, it will simply be overlooked and then be taking up valuable space.Also, consider the product itself and how it can be displayed. Think about what other products it works well with and if you can cross-merchandise the items well. Try to ensure that on your POS display there are a few different items that all work well together, the more you can offer in this area of your store, the more you can potentially sell.
Ensure your displays are practical
Whenever you are putting together a display stand, you need to think carefully about your customers and their needs along with your stock and what it offers people. There is no point in putting a specific niche product on your POS display if it isn’t relevant to the majority of your customers, it will simply be overlooked and then be taking up valuable space.Also, consider the product itself and how it can be displayed. Think about what other products it works well with and if you can cross-merchandise the items well. Try to ensure that on your POS display there are a few different items that all work well together, the more you can offer in this area of your store, the more you can potentially sell.
Carefully consider the positioning of the display
Of course, your POS display will be positioned by your point of sale but, where you place the display is critical. Aside from them needing to be easily accessible for customers, they need to be for your staff too. The aim is that the products on these displays will be purchased frequently so, you need to be able to restock and tidy the display stands easily.
You also need to think about how many display stands you have in this area and which positioning works best for your customers. For example, do you see more interaction with countertop displays or do free-standing displays lining the queue area work better for you? You may find that each has its benefits so, then ensure you’re putting the right products in the right places.
Creating the best possible POS display
Using the tips above, you can create the best possible POS merchandising displays and ensure that the space around your till area is being used wisely. You can almost guarantee that when you put some time and effort into your POS displays, you will see a big difference in the sales of the items you are stocking, along with an overall increase of profit.If you require any additional fixtures and fittings to ensure that your point of sale displays are as effective as they can be, then visit the VKF Renzel website today. We have such a huge range of products on our site that can assist you when it comes to POS displays and display stands in general. So, whether you’re looking for display baskets or pricing displays VKF Renzel is here to help.
