What Are Point of Sale Displays?
If you’re new to managing a business and you’ve just set up your first brick and mortar store, you’re probably aware of the importance of point of sale displays. However, you might not necessarily know what point of sale displays are, let alone how useful they are to physical, tangible stores and businesses. Fear not, as we’re here to help you understand what “Point of Sale” is. At VKF Renzel, we specialise in providing business owners with high-quality point of sale and display products. We can supply you with Retail Display Stands which can be used to boost your sales and improve your customers' experience. Unsurprisingly, as one of the UKs leading suppliers of retail display products, several of our most popular products are used for point of sales displays. Check out below to discover more on point of sales displays.What is Your Point of Sale?
Simply put, your “Point of Sale” is the place where transactions are completed in your shop. The vast majority of the time, this will be completed within till areas (especially in retail environments). Regardless of how many tills you may have in your store, this area is incredibly important and there are a number of opportunities to increase sales when you create lots of eye-catching displays in this space. In almost any retail environments, anyone buying from a business will be required to go to the till area. Thus, point of sale equipment is crucially important to have in these areas when trying to boost sales/promotions.
There are multiple benefits to using point of sale displays in till areas, particularly if you supply lots of products that are considered too tempting to pass upon last minute/impulse purchases. You can tap into your customers inclination to impulse buy when you use display stands at your point of sale and this can have a huge impact on boosting your sales. Even customers who are only popping in for one or two items. They will be drawn to these displays, making them some of the most effective products in your entire shop.
What is a Point of Sale Display?
You will likely see point of sale displays in almost all stores that you visit, even if you don’t realise what they are. The display stands you see right next to the tills that usually sell inexpensive items like sweets and gift cards, for example, are an example of the point of sale displays. As mentioned above, the purpose of our displays is to help sell additional items to your customers. These point of sale displays will catch your customers attention whilst they’re queuing to pay for the items they already have in their basket. It is important to ensure the products used in your point of sale displays are affordable, as this will make them more likely to impulse buy, allowing you to sell higher quantities to your customers.
In addition to putting inexpensive items like sweets and other small items near the tills, it is really common for store owners to use products that are intriguing in their point of sale displays. Not only will these help to catch a customer's eye, but they will also encourage impulse buying. If customers don’t have enough time to fully explore the intriguing items in your point-of-sale displays, they could potentially come back another time to find out more. Similarly, any items that alleviate the boredom of queuing will likely make it into your customers’ baskets too and this can result in more sales for your business.
How Can VKF Renzel Help?
It goes without saying that you want your point of sale displays to be eye-catching and it’s key that they’re able to grab your customers' attention. At VKF Renzel, we supply a number of aesthetically pleasing display products and we even offer custom designs. Whatever you have in mind for your point of sale display, it’s likely that we have the perfect solution for you and with our help, you will easily be able to ensure your products are well displayed. If you would like to find out more about our retail display stands, feel free to have a chat with one of our experts today. You can call us on 01527 878311 and we’d be happy to answer any questions that you might have about our products. Or alternatively, send us an email at sales@vkf-renzel.co.uk & we'll get back to you asap.
